Dynamic Keyword Insertion is a great technique to boost click-through rates. Advertisers love it. A high CTR results in a high quality score, which in turn leads to a better ad position and a lower cost-per-click. Some argue that DKI is not required when you create tightly themed ad groups with only a small number […]

You are probably familiar with the concept of ‘low search volume’ keywords. Often when adding new keywords found during keyword research or when adding new keywords found in the SQR (search query report) they end up flagged as ‘low search volume’. You might have asked yourself what that means and what should you do about […]

An interesting summary of how Google makes money from mobile by WordStream: Find out how Google’s mobile solutions could work for your business.

With remarketing for display, you can display your adverts to people who have already visited your site. Please note that remarketing for search is a separate topic, which I will cover in another post. However, a lot of what is said here also applies to remarketing for search. A lot has been written about the […]

Is email marketing still effective or is it time to start looking for a better alternative? I don’t care to enter into that lively debate, but a good way to complement your email marketing efforts is by using Facebook custom audiences. Anyone who has their customers’ contact data (and their consent to use it to […]

You’ve probably seen them around from time to time. They appear in the paid search section of the Google search results and like most people you probably didn’t even know what they are called.  As  you can see from the sample below, these ads have a field for user entry:   This is the new […]