Social Media Marketing
Facebook Advertising
With Facebook adverts you can target profiles based on specific demographics and interests. With more than billion monthly active users worldwide, Facebook is a powerful channel to drive well targeted traffic to your website or Facebook page.
Facebook provides a huge potential for highly focused targeting, displaying your adverts only to relevant potential customers. Here are some of the targeting criteria Facebook Adverts can be delivered by:
- Location
- Demographics
- Gender
- Interests
- Behaviour
- Connections
- Custom Audience
- Lookalike Audience
Facebook offers various pricing models and clicks on your ads can be directed either to your Facebook page or to your website. We choose the optimal pricing model that generates the highest ROI for your business.
We add tracking to any of the destination URLs in your Facebook adverts, so that we can continuously monitor your ROI.
LinkedIn Advertising
LinkedIn Advertising is a powerful marketing channel for B2B businesses. With LinkedIn adverts you can target specific LinkedIn Users based on their profile settings. Combining the usual demographic targeting you can also target certain jobs and sectors, providing you with a very powerful advertising tool.
Much like Facebook, it is possible to micro-target LinkedIn user profiles based on the information users include in their profile. Here are some of the targeting criteria LinkedIn Adverts can be delivered by:
- Gender
- Age
- Company
- Industry
- Job Title
- Company size
- Seniority
The CPC pricing model gives advertisers great control over budget and allows you to maximise exposure.
We add tracking to all the destination URLs in your LinkedIn adverts, so that we can monitor your ROI. This also provides you with full transparency regarding how your budget is performing.
With more than 250 million people worldwide using LinkedIn for professional networking, LinkedIn marketing is a prime opportunity for B2B advertisers.